Johnson, Lewis K., author
Sales and marketing management : text and cases
Allyn and Bacon, 1957
 Buku Teks
Narver, John C., author
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
 Buku Teks
Frank, Ronald E.
Quantitative techniques in marketing analysis : text and readings / by Ronald E. Frank
Richard D. Irwin , 1962
 Buku Teks
Clark, Fred E.
Readings in marketing / Fred E. Clark
MacMillan Co., 1931
 Buku Teks
Readings in marketing : the qualitative and quantitative areas
edited by Philip R. Cateora and Lee Richardson
Appleton-Century-Crofts, 1967
 Buku Teks
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