Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1956
 Buku Teks
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1977
 Buku Teks
Lal, Rajiv, author
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks
Lazo, Hector, author
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
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