See Allo

Viardot, Eric, author

Successful marketing strategy for high-techm firms

Artech House, 2004

Buku Teks

Rapp, Stan, author

MaxiMarketing: the new direction in advertising, promotion, and marketing strategy

McGraw-Hill , 1987

Buku Teks

Dwyer, F. Robert, author

Business marketing : connecting strategy, relationships, and learning

McGraw-Hill, 2002

Buku Teks

Dwyer, F. Robert, author

Business marketing: connecting strategy, relationships, and learning

McGraw-Hill, 2009

Buku Teks

Morse, Stephen A., author

The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development

Crest Publishing House, 2001

Buku Teks

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