Thorelli, H.B., author
International marketing strategy
Penguin Books, 1973
 Buku Teks
Markin, Rom J., author
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Rachmad Widiyanto, author
Strategi bersaing motor Cina menghadapi dominasi motor Jepang di Indonesia: studi kasus Motor Cina Merk Kokohfu = Competitive strategy of China motorcycle against Japan motorcycle in Indonesia: case study of Kokohfu China motorcycle
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
 UI - Tesis (Membership)
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Prentice-Hall, 2005
 Buku Teks
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