Etzel, Michael J., author
McGraw-Hill, 2004
Buku Teks
Phillips, Charles F., author
Boston , Houghton Mifflin
Buku Teks
Cundiff, Edward W., author
Prentice-Hall, 1964
Buku Teks
Keegan, Warren J., author
Pearson, 2011
Buku Teks
Keller, kotler, author
Pearson Education, Inc, 2006
Buku Teks