Kotler, Philip, author
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks
Shaw, Steven J., author
Marketing in business management : text and readings
Macmillan, 1966
 Buku Teks
Kotler, Philip, author
Marketing management : analysis, planning, and control
Prentice Hall International, 1980
 Buku Teks
Kotler, Philip, author
Marketing management : analysis, planning, and control
Prentice-Hall, 1967
 Buku Teks
Kotler, Philip, author
Marketing management : analysis, planning, and control
Prentice-Hall, 1972
 Buku Teks
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