Kotler, Philip, author
Holt, Rinehart and Winston , 1971
Buku Teks
Shaw, Steven J., author
Macmillan, 1966
Buku Teks
Kotler, Philip, author
Prentice Hall International, 1980
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1967
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1972
Buku Teks