Kotler, Philip, author
Prentice-Hall, 1991
Buku Teks
Kotler, Philip, author
Prentice Hall of India, 1988
Buku Teks
Kotler, Philip, author
Prentice Hall International, 1984
Buku Teks
Bikramjit Rishi, editor
Business Science Reference, an imprint of IGI Global, 2015
Buku Teks
Lehmann, Donald R., author
McGraw-Hill, 2005
Buku Teks