Hancaster, Geoff
Encyclopedia of Strategic Management
Crest Publishing House, 2002
 Buku Teks
Keegan, Warren J., author
Multinational marketing management
Prentice-Hall, 1980
 Buku Teks
Markin, Rom J., author
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
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