Stanton, William J., author
McGraw-Hill, 1994
Buku Teks
McDaniel, Carl, author
South Western Cengage Learning, 2012
Buku Teks
McDaniel, Carl, author
South Western Cengage Learning, 2013
Buku Teks
by Roger A. Kerin, Geok Theng Lau, Steven William Hartley, William Rudelius
McGraw-Hill, 2013
Buku Teks
Kotler, Philip, author
Pearson Education, 2016
Buku Teks