Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1994
 Buku Teks
McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
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McDaniel, Carl, author
Introduction to marketing
South Western Cengage Learning, 2013
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Marketing in asia
by Roger A. Kerin, Geok Theng Lau, Steven William Hartley, William Rudelius
McGraw-Hill, 2013
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Kotler, Philip, author
Principles of marketing
Pearson Education, 2016
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