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John Wiley & Sons, 2003
Buku Teks
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Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
UI - Makalah dan Kertas Kerja
Harvard Business School Press, , 2001
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edited by Diana Woodburn, editor, Kevin Wilson
Wiley, 2014
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Kotler, Philip, author
Erlangga, 2004
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