Kotler, Philip, author
Lateral marketing : New techniques for finding breakthrough ideas
John Wiley & Sons, 2003
 Buku Teks
Gerald Sebastian, author
Analisis viral marketing youtube studi terhadap tayangan ?kenapa rupiah melemah? dari Saluran Kok Bisa = Viral marketing analysis on youtube case study ?kenapa rupiah melemah? on Kok Bisa Channel
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Harvard business review on marketing
Harvard Business School Press, , 2001
 Buku Teks
Handbook of strategic account management : a comprehensive resource
edited by Diana Woodburn, editor, Kevin Wilson
Wiley, 2014
 Buku Teks
Kotler, Philip, author
Lateral marketing : berbagai teknik baru untuk mendapatkn ide-ide terobosan = Lateral marketing : new techniques for finding breakthrough ideas
Erlangga, 2004
 Buku Teks
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