prepared by the Committee on Marketing Research Techniques of the American Marketing Society ; Ferdinand C. Wheeler, chairman
McGraw-Hill, 1937
Buku Teks
Silvia Ulfa, author
PAU-EK-UI, 1991
Buku Teks
Aaker, David A., author
John Wiley & Sons, 1995
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Churchill, Gilbert A., author
Thomson, 2005
Buku Teks
Cooper, Donald R., author
McGraw-Hill/Irwin, 2006
Buku Teks