Lovelock, Christopher H., author
Marketing challenges : cases and exercises
McGraw-Hill, 1985
 Buku Teks
Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1956
 Buku Teks
Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
Lal, Rajiv, author
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks
Havaldar, Krishna K., author
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
 Buku Teks
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