Haber, Ralph Norman
Current research in motivation / Ralph Norman Haber
Holt, Rinehart and Winston, 1966
 Buku Teks
Peterson, Robert A., author
Marketing research /​ Robert A. Peterson
Business Publications , 1982
 Buku Teks
Danah Zohar, author
Spiritual capital : memperdayakan SQ dunia bisnis / Danah Zohar, Ian Marshall
Mizan, 2005
 Buku Teks
Anya Safira, author
Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Preston, Lee E., author
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
 Buku Teks
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