Schiffman, Leon G., author
Consumer behavior
Pearson, 2015
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Ferber, Robert
Statistical techniques in market research / Robert Ferber
McGraw-Hill Book Co., Inc. , 1949
 Buku Teks
Hoyer, Wayne D., author
Consumer behavior / Wayne D. Hoyer, Deborah J. Macnnis, Rick Pieters
South Western Cengage Learning, 2012
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Buyer/consumer information processing / edited, G. David Hughes, Michael L. Ray
The University of North Carolina Press, 1974
 Buku Teks
Schiffman, Leon G., author
Consumer behavior
Pearson Education, Inc., 2007
 Buku Teks
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