Shaw, Steven J., author
Marketing in business management : text and readings
Macmillan, 1966
Buku Teks
Alexander, Ralph S.
Marketing / by Ralph S. Alexander, Frank M. Surface ...et.al
Ginn and Co. , 1953
Buku Teks
Agnew, Hugh E.
Outlines of marketing / Hugh E. Agnew
McGraw-Hill Book , 1950
Buku Teks
Marketing readings: an enrichment of concepts/ Terry T. Ball... (et al.)
Waveland Press, 1979
Buku Teks
Social issues in marketing : readings for analysis / edited by Lee E. Preston
Scott, Foresman , 1968
Buku Teks
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