Preston, Lee E., author
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
 Buku Teks
Readings in market research / edited, Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Adler, Max K.
Lectures in market research / by Max K. Adler, Jacqueline Marrian
Crosby Lockwood & Sons, 1965
 Buku Teks
Doman, Don
Look before you leap: market research made easy
Gramedia Pustaka Utama, 1997
 Buku Teks
Doman, Don
Look before you leap: market research made easy
Gramedia Pustaka Utama, 1997
 Buku Teks
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