edited by Donald W. Jugenheimer
Kansas American Academy of Advertising, 1983
Buku Teks
edited by Donald R. Glover
Nebraska American Academy of Advertising, 1984
Buku Teks
edited by John J. H. Miller
Academic Press, 1975
Buku Teks
edited by John J. H. Miller
Academic Press, 1977
Buku Teks
The British Academy
Oxford University Press, 1985
Buku Referensi