Goodwill: the wasted asset / edited by Peter Biddlecombe
Business Books, 1971
 Buku Teks
Amalia Mahdini, author
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Ima Hardiman, author
400 istilah PR : media & periklanan
Gagas Ulung, 2006
 Buku Referensi
Nurindah Firdawati, author
Implementasi strategic public relations pada fashion blogger (studi kasus pada Sabila Anata) = Strategic public relations implemenation on fashion blogger (case study on Sabila Anata) / Nurindah Firdawati
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Public relations theory / edited by Carl H. Botan, Vincent Hazleton
Lawrence Erlbaum associates, 1989
 Buku Teks
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