Arens, William F., author
Contemporary advertising
Irwin /McGraw-Hill, 1999
 Buku Teks
Lane, W. Ronald, author
Advertising : a framework
Prentice-Hall, 2001
 Buku Teks
Wilmshurst, John, author
The fundamentals of advertising
Redwood Press, 1985
 Buku Teks
Exploring advertising
edited by Otto Kleppner and Irving Settel
Prentice-Hall, 1970
 Buku Teks
Siti Nadhilah Silmina, author
Hubungan Masyarakat vs Periklanan: Studi Kasus di Malaysia = Public Relations vs Advertising: A Case Study in Malaysia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
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