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Nadya Zharah Ayuningtyas, author

Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

Teguh Juniarto, author

Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

Jefkins, Frank William, author

Introduction to marketing, advertising and public relations

MacMillan Publishers, 1985

Buku Teks

Yadin, Daniel L., author

Creative effective marketing communications

Crest, 2001

Buku Teks

Nurdiana Putri Sari, author

Pengaruh penggunaan celebrity endorser terhadap brand image (Studi pada iklan Buavita "be frutarian" versi keluarga frutarian: Darius Sinathrya dan Donna Agnesia) = The effect of celebrity endorser usage on brand image (Study of Buavita's advertising "be frutarian" frutarian family version Darius Sinatrhrya and Donna Agnesia)

Fakultas Ilmu Administrasi Universitas Indonesia, 2014

UI - Skripsi (Membership)

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