Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
 Buku Teks
Reichert, Gene
Advertising / by Gene Reichert
Alexander Hamilton Institute, 1972
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
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