St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
 Buku Teks
Intensive advertising course 1977
Berita Buana, 1977
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
Zyman, Sergio, author
The end of advertising as we know it
John Wiley & Sons, 2002
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Advertising and IMC : principles and practice
Pearson, 2012
 Buku Teks
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