Davis, Joel, 1950-, author
Advertising research : theory and practice / Joel J. Davis
Prentice-Hall, 1997
 Buku Teks
Advances in advertising research (vol. III): current insights and future trends
Martin Eisend, Tobias Langner, Shintaro Okazaki, editors
[Springer, ], 2012
 eBooks
The Online advertising playbook : proven strategies and tested tactics from the advertising research foundation
by Joseph Plummer [and others]
John Wiley & Sons, 2007
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
Sage, 2002
 Buku Teks
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