Morar, Richard A
Never Confuse a memo with Reality (Rahasia Kejernihan Manajemen) / Richard A. Morar; penerjemah, Anna W. bangun
Gramedia, 1996
Buku Teks
Guiltinan, Joseph P.
Cases in marketing management / Joseph P.Guiltinan and Gordon W. Paul
McGraw-Hill , 1991
Buku Teks
Guiltinan, Joseph P.
Marketing management strategies and programs / Joseph P. Guiltinan and Gordon W. Paul
McGraw-Hill , 1985
Buku Teks
Operations management : text and cases / edited by Paul W. Marshall... (etal.)
Richard D. Irwin. Inc, 1975
Buku Teks
Guiltinan, Joseph P.
Marketing management: strategies and programs/Joseph P. Guiltinan, Gordon W. Paul
New York McGraw-Hill 1983,
Buku Teks
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