Littlefield, James E., author
Advertising
Vakils, Feffer and Simons Private, 1971
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
Norris, James S., author
Advertising
Prentice-Hall, 1980
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
Lane, W. Ronald, author
Advertising
New York, 2000
 Buku Teks
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