Cialdini, Robert B., author
The psychology influence of persuasion
Quill, 1993
 Buku Teks
Smith, George Horsley, author
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
The psychology of political communication
Ann N. Crigler, editor
The University of Michigan Press, 2001
 Buku Teks
Mortensen, Kurt W., author
Maximum influence: the 12 universal laws of power persuasion
American Management Association, 2013
 eBooks
Entertainment media di Indonesia
Mark Hobart, Richard Fox, editor
Routledge, 2008
 Buku Teks
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