Borden, Neil H., author
Acceptance of new food products by supermarkets
Harvard University, 1968
 Buku Teks
Fulmer, Robert M., author
The new management
Macmillan, 1974
 Buku Teks
Fulmer, Robert M., author
The new management
Macmillan, 1978
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Rosenau, Milton D., Jr, author
Innovation : managing the development of profitable new products
Lifetime Learning, 1982
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Kuczmarski, Thomas D., author
Managing New Products: Competing Trough Excellence
Prentice-Hall, 1988
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