See Allo

Advertising

by John S. Wright ... [et.al.]

McGraw-Hill, 1977

Buku Teks

Belch, George F., author

Advertising and promotion

McGraw-Hill, Irwin, 2001

Buku Teks

Norris, James S., author

Prentice-Hall, 1980

Buku Teks

Kirkpatrick, C.A., author

Advertising : mass communication in marketing

Houghton Miffiln, 1959

Buku Teks

Clow, Kenneth E., author

Integrated advertising, promotion, and marketing communications

Pearson, 2016

Buku Teks

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