Kotler, Philip, author
Prentice-Hall, 1996
Buku Referensi
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Pearson, 2010
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2019
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Amdi Ariefianto, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
UI - Tesis (Membership)
Erna Setiawati, author
2018
UI - Skripsi (Membership)