Palda, Kristian S., author
Economic analysis for marketing decisions
Prentice-Hall, 1969
 Buku Teks
Keeney, Ralph L., 1944-, joint author
Decisions with multiple objectives : preference and value tradeoffs / Ralph L. Keeney, Howard Raiffa with Richard F. Meyer
John Wiley & Sons, 1976
 Buku Teks
Hastings, N.A.J., author
Decision network
John Wiley & Sons, 1978
 Buku Teks
Paik, C. M., 1931-, author
Quantitave methods for managerial decisions
McGraw-Hill , 1973
 Buku Teks
Dyer, Robert F., author
An analytic approach to marketing decisions
Prentice-Hall International, 1991
 Buku Teks
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