See Allo

Trout, Jack, author

Big brands big trouble : pelajaran berharga dari merek-merek ternama

Erlangga, 2001

Buku Teks

Pohan, Annisa Larasati, author

Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Juliyana Indah Purmita Sari, author

Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Tito Aditiawan, author

Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta

Fakultas Ilmu Administarsi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Tisha Aisyah Afliansa, author

Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

<< 1 2 3 >>