Parulian, Sahala Masda, author
Analisis faktor-faktor yang mempengaruhi loyalitas merek air mineral kemasan galon di Jakarta dan sekitarnya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis (Membership)
Athanasius Gregorius Mangentang, author
Analisis pengaruh penggerak ekuitas pelanggan (customer equity drivers) terhadap loyalitas pelanggan bisnis di sektor penyedia jasa layanan I.T = Analysis of customer equity drivers effects on customer loyalty in B2B I.T services context / Athanasius Gregorius Mangentang
2015
 UI - Tesis (Membership)
Zannaria Adi Tasya, author
Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Metz, Adam, 1991-, author
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
McGraw-Hill, 2012
 Buku Teks
Githa Nurulita, author
Analisis customer relationship management (CRM) dalam upaya menjaga image setelah aktivitas rebranding studi kasus pada OLX Indonesia = Customer relationship management (CRM): analysis in maintaining image after rebranding activities case study in OLX Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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