See Allo

Cravens, David W., author

Strategic marketing

McGraw-Hill, 2013

Buku Teks

Cravens, David W., author

Strategic marketing

McGraw-Hill , 2006

Buku Teks

Hoffamn, K. Douglas

Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson

Horcourt Colledge Publisher, 2002

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David, Fred R., author

Strategic management : concepts and cases

Pearson, 2009

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Thompson, Arthur A., 1940-, author

Strategic management : concepts and cases

Irwin, 1996

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