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Lewis, Herschell Gordon

How to make your advertising twice as effective at half the cost

Prentice-Hall, 1986

Buku Teks

Jefkins, Frank William, author

Introduction to marketing, advertising and public relations

MacMillan Publishers, 1985

Buku Teks

Tulus Ciptadi, author

Bagaimana Peran Inovasi dalam Meningkatkan Kinerja Perusahaan Jasa Profesional Kreatif Periklanan di Indonesia = How Innovation Affects the Performance of the Advertising Creative Service Firms in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Taufik Akbar, author

Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Manik, Annesya Fauliza Benediktha, author

Pengaruh terpaan iklan televisi susu Hilo Gold versi kelas tari terhadap minat beli dilihat dari perspektif marketing to women = The effect of television advertising exposure of Hilo Gold dance class version towards buying intention in marketing to women perspective

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

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