Dwyer, F. Robert, author
Business marketing: connecting strategy, relationships, and learning
McGraw-Hill, 2009
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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