Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Prentice-Hall, 2005
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Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy / Myron S. Heidingsfield
Mass Allyn and Bacon , 1968
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Rapp, Stan, author
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
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Dwyer, F. Robert, author
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
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