Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Shaw, Steven J., author
Marketing in business management : text and readings
Macmillan, 1966
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Alexander, Ralph
Industrial marketing / Ralph Alexander, James C. Cross and Ross M. Cunningham
Richard D. Irwin , 1961
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
 Buku Teks
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