Kotler, Philip, author
Marketing management
Prentice-Hall, 1989
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson Education, 2006
 Buku Teks
Chisnall, Peter M
Strategic industrial marketing
Prentice-Hall, 1989
 Buku Teks
Leeflang, P.S.H.
Probleemgebied marketing, een management benadering/ P.S.H. Leeflang and Beukenkamp.
Leiden, Antwerpen , HE Stenfert Kroese B.V., 1981.
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
<<   6 7 8   >>