Fennis, Bob M., author
The psychology of advertising
Psychology Press, 2010
Buku Teks
advertising and promotion
2009
Buku Teks
Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
Buku Teks
Arens, William F., author
Contemporary advertising
Irwin /McGraw-Hill, 1999
Buku Teks
Lane, W. Ronald, author
Advertising : a framework
Prentice-Hall, 2001
Buku Teks
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