See Allo

Arens, William F., author

Contemporary advertising

Irwin /McGraw-Hill, 1999

Buku Teks

Lane, W. Ronald, author

Advertising : a framework

Prentice-Hall, 2001

Buku Teks

Wilmshurst, John, author

The fundamentals of advertising

Redwood Press, 1985

Buku Teks

Exploring advertising

edited by Otto Kleppner and Irving Settel

Prentice-Hall, 1970

Buku Teks

Norris, James S., author

Prentice-Hall, 1980

Buku Teks

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