Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks
Sharfina Jasmine, author
Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah
2017
 UI - Skripsi (Membership)
Representasi budaya dalam iklan pariwisata (analisis semiotika pada video musik S.E.O.U.L dan Fly to Seoul)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Sibarani, Rosabelle, author
Pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen. Studi kasus: intensi pembelian wanita pada produk kosmetik = The influence of eWOM in social media on consumers purchase intentions. Case study: women's purchase intention on cosmetic products
2017
 UI - Skripsi (Membership)
Marbun, Sari Evi, author
Analisis hubungan bauran promosi dengan penjualan dan laba penjualan polis asuransi : studi kasus pada PT. Asuransi Umum Bumiputera Muda 1967 = Relations analisys of promotion mix with sales and sales profit of insurance policy : case study for PT Asuransi Umum Bumiputera Muda 1967
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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