Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks
Belch, George E., author
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
 Buku Teks
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
 Buku Teks
Billy Koesoemadinata, author
Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis (Membership)
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