See Allo

Fletcher, Alan D., author

Fundamentals of advertising research

Grid Publishing, 1983

Buku Teks

Fletcher, Alan D., author

Fundamentals of advertising research

Wadsworth , 1987

Buku Teks

Wilmshurst, John, author

The fundamentals of advertising

Redwood Press, 1985

Buku Teks

Handbook of research on international advertising

Shintaro Okazaki, editor

Edward Elgar, 2012

Buku Teks

Smith, George Horsley, author

Motivation research in advertising and marketing

McGraw-Hill, 1954

Buku Teks

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