Davis, Joel, 1950-, author
Advertising research : theory and practice / Joel J. Davis
Prentice-Hall, 1997
 Buku Teks
Pollack, Ervin H.
Fundamentals of legal research / Ervin H. Pollack
The Foundation Press, Inc, 1967
 Buku Teks
The Online advertising playbook : proven strategies and tested tactics from the advertising research foundation
by Joseph Plummer [and others]
John Wiley & Sons, 2007
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Dunn, S. Watson, author
Advertising
Dryden, 1978
 Buku Teks
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