Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
Gomez, Julita R.
Advertising / Julita R. Gomez
National Book Store, 1986
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
 Buku Teks
<<   4 5 6   >>