Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
 Buku Teks
Intensive advertising course 1977
Berita Buana, 1977
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
Zyman, Sergio, author
The end of advertising as we know it
John Wiley & Sons, 2002
 Buku Teks
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