Moriarty, Sandra E. (Sandra Ernst), author
Advertising and IMC : principles and practice
Pearson, 2012
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 1988
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Daniel, Pope, author
The making of modern advertising
Basic Books, 1983
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Scott, James D.
Advertising principles and problems.
Prentice-Hall, 1953
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Felton, George, 1947-, author
Advertising concept and copy
Prentice-Hall, 1994
 Buku Teks
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