Tag, Nancy R., author
Ad critique : how to deconstruct ads in order to build better advertising
Sage, 2012
 Buku Teks
Lewis, Herschell Gordon, author
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Schwab, Victor O
How to write a good advertisement : a short course in copywriting / Victor O. Schwab
Wilshire Book Company, 1962
 Buku Teks
Greenberg, Miriam, author
Branding New York : how a city in crisis was sold to the world
Routledge, 2008
 Buku Teks
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks
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