White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1980
 Buku Teks
White, Roderick, author
Advertising : what it is and how to do it
McGraw-Hill, 1993
 Buku Teks
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Farbey, A.D., author
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
 Buku Teks
Tulus Ciptadi, author
Bagaimana Peran Inovasi dalam Meningkatkan Kinerja Perusahaan Jasa Profesional Kreatif Periklanan di Indonesia = How Innovation Affects the Performance of the Advertising Creative Service Firms in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
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