Philip Kotler...[et al]
Prentice-Hall, 1996
Buku Teks
Sanyal, Rajib N., author
Prentice-Hall, 2001
Buku Teks
Putti, Joseph M., author
McGraw-Hill, 1998
Buku Teks
Weihrich, Heinz, author
McGraw-Hill, 1993
Buku Teks
Francis, Philip H., author
AMACOM, 1977
Buku Teks